What is Content?
Content can be defined as anything that conveys information and is published on a particular medium to be consumed by the audience and further distributed. The end goal of content is to deliver some kind of information, enjoyment or entertainment. It also delivers value. And it can also be defined as “something that is to be expressed through some medium, as speech, writing, or any of various arts” and also as “any material, such as writing, video, or music, that appears on a website or other electronic medium”.
Types of Content-
Website Content
This is what forms the foundation of your website. Website content relays all the information that you, as a business, need to convey to your target audience.
Blogs and Articles
In general terms, a blog or an article is a web page that talks about a certain topic and also involves multiple related sub-topics. Depending on the need, a blog can be purely informational, partially transactional, or fully transactional.
Short-form Content
Although some marketers set the limit at 1,000 words, short-form content is commonly defined as having less than 1,200 words. Short and simple-to-digest content tackles a specific section of a topic rather than going too in-depth or detailed.
Long-format Content
This type of content usually covers a topic in great depth and requires a lot of research. The advantage of such content is that it gets more engagement, tends to fetch more traffic, is preferred by Google, and helps in organic lead generation. Ebooks, pillar pages, whitepapers, and guides are some popular examples of long-form content.
Visual Content
Visual content is primarily image-based online content. Pictures, diagrams, charts, infographics, online videos, graphics, animations, infographics, webinars, memes, and slide decks are all examples of visual content.
Related Content: Visual Content Formats that can Triple your Content Marketing Results
Interactive Content
Any type of material that encourages user participation to convey its message is considered interactive content. As a result, the content experience shifts from passive consumption to active participation. Calculators, quizzes, ebooks, videos, and animated infographics can all contain interactive elements.
Audio Content
Audio content is content that is consumed by listening. This type of content is well represented by music, radio, and podcasts.
What is Content Marketing?
Content marketing is used to attract, engage and retain customers by creating and distributing content in various forms. It’s one of the most effective and affordable marketing methods, but businesses need a solid strategy in place to get the most value out of their content marketing efforts.
Types of Content Marketing-
Inforgraphic-
Infographics are so fun and can wake up a marketing strategy with eye-catching content. They’re bright, visually captivating ways to present stats or processes. Infographics are quick and low-cost music to a marketer’s ears.
Videos-
Videos engage an audience quickly. According to HubSpot research, 54% of audiences want to see videos from brands they support, which is more than any other type of content.
Case Studies-
Case studies are effective for leads who want to learn more about your business from the customers themselves. With case studies, buyers see a customer’s journey from start to finish and see similar use cases in real life.
Memes-
A form of content marketing best described as, “Don’t knock it ’til you try it.” Memes are a relatively new type of content marketing, but they work extremely well. A meme is an image set with culturally relevant text that is rapidly circulated online. If you can time a meme perfectly, and align it with your social aesthetic, it’s a savvy way to increase traffic.
Whitepaper-
These often misunderstood pieces are not eBooks. Both are forms of lengthy content, but whitepapers are more densely packed with data and information. Whitepapers pay attention to detail and are a key part of the research phase for 71% of buyers.
Influencers-
Industry influencers can be highly beneficial to a marketing campaign. Having influencers promote your content can attract an entire audience you weren’t previously able to reach.